Digital Marketing Specialist

Location: Charlotte, NC
Date Posted: 10-25-2017
Essential Functions:
  • Assist in planning and executing all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to assist in creating landing pages and optimizing the users’ experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Collaborate with Product Marketing to create content
  • Assist in special e-commerce partner projects 
Minimum Requirements/Qualifications:
  • Bachelor’s degree is a must
  • Minimum of 5 years’ experience working in digital marketing is preferred
  • Working knowledge of traditional marketing is a plus
  • Excellent written and oral communication skills
  • Presentation and influencing skills: Able to effectively communicate results and simplify complex topics to stakeholders at all levels in order to drive project momentum
  • Project management skills: ability to work in cross functional teams under tight deadlines, delivering to time, budget and scope. Able to share results, put together and review scopes of work and monitor plans
  • Programs / Technology and tools: Google Analytics, PowerPoint, Word, Excel and ability to quickly learn and use bespoke tools created for individual project
Additional Information:
BSN medical is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.  EEO Employer M/F/Vet/Disabled.

Applicants requiring reasonable accommodation for any part of the application or hiring process may contact at the following:

BSN Medical Attn: Human Resources
5825 Carnegie Blvd
Charlotte, NC 28209

Search Firm Representatives - Please Read Carefully
BSN medical does not accept unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or e-mails. All resumes submitted by search firms to BSN medical via e-mail, the Internet, or in any form and/or method without a valid written search agreement in place for the subject position will be deemed the sole property of BSN medical. No fee will be paid in the event the candidate is hired by BSN medical as a result of the referral or through other means.

BSN medical Inc.

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